There hasn’t been a tear-inducing television commercial for a phone company since AT&T’s “Reach Out and Touch Someone” campaign. But now comes an ad packing an emotional, personal coming out story that is appearing on TV in, of all places, the devotedly Roman Catholic country of the Philippines.

And people are loving it.

“Welcome Change” is the name of this campaign from Smart Communications, and the commercial featuring a young gay man who struggles with a Facebook friend request from his father has been viewed more than 680-thousand times and received an enormous percentage of likes and shares. READ FULL