In a society where gay men are almost invisible — just 15 percent of Chinese LGBT individuals have come out to their families — and gay characters and themes in popular culture are subject to censorship, live streaming on gay social media apps began at the start of 2016 and became instantly popular, providing much-needed visibility, but also padding the pockets of gay businesspeople.

The clampdown on gay content has coincided, though, with the explosive rise of live streaming, leading ordinary gay people in China to gain thousands of fans simply by downloading an app and broadcasting their lives, through their smartphones, to viewers across China.  READ FULL