Charles Radcliff of the Office of the High Commissioner for Human Rights said that the video had become one of the “UN’s most watched ever.”
The video features a single by Celina Jaitly, an Indian actress who mainly appears in Bollywood films — the Hindi-language film industry India known for its elaborate song and dance scenes.
Jaitly, former Miss India Celina Jaitly who was last year nominated by the High Commissioner as a “UN equality champion” expressed her gratitude on Twitter saying the video has crossed one million views on YouTube.
She hoped that the video would change not just laws but also attitudes and to challenge stereotypes discrimination against the LGBT community in India and the world.
The two-and-a-half minute video called “The Welcome” is about a gay man bringing his boyfriend home to meet his family.
It was launched April 30 in India, a country that strictly prohibits same-sex relations with up to life imprisonment, and was part of the UN public education campaign for LGBT equality called Free & Equal. Last checked it had 1,572,765 views on Youtube.
Jaitly, a mother of twins, said that she has received threats for supporting gays and lesbians but will remain undeterred in her work for equality.
UN Secretary-General Ban Ki-moon had applauded India’s film fraternity for standing up for the rights of lesbians and gays and has repeatedly expressed his support to end prejudice and intolerance against LGBT persons.
Bollywood is the largest film producer in India and one of the largest centers of film production in the world.
Indian gay rights activists have for the past 12 years waged a legal battle to do away with the colonial-era “Section 377” law that describes same-sex relations as “unnatural” and punishable with life imprisonment.
Efforts have resulted in a flip-flop with courts decriminalizing and then recriminalizing the Section 377 law.
The Supreme Court past December upheld the validity of Section 377, reversing the 2009 Delhi’s high court ruling that decriminalized it and gave the gay community broad protections and rights
You may watch the UN’s music video for its gay rights campaign here: