Chinese tech blog 36Kr reports that Blued got about RMB 10 million (US$1.6 million) from undisclosed investors.
Late last year, the flirty app had two million registered users, and now that’s grown to three million in the space of only two months, reports techinasia.com.
Gang Le, the founder of Blued, believes that China has as many as 70 million gay people, meaning the app has the potential for strong growth. Judging by the success in China of dating app Momo among straight people, it’s clearly a genre of app that’s proving popular right now, said techinasia.com.
Called Blued, it was launched last year on Android and iOS with all the usual photo and chat features that you’d expect. It also allows for sign-up and pulling images from other local social networks, such as Sina Weibo or Tencent QQ.
Just like worldwide flirting apps like the gay-only Grindr – Blued shows nearby users of the same app, along with a distance meter. Then you can chat with anyone and add those you fancy to your contacts list, said techinasia.com.
Blued is Chinese-made, which is quite remarkable in a country where family-oriented traditions have long forced suppression of gay relationships in either men or women, it added .
Blued is not alone in this space in China. There’s also Zank, Hong Kong-made Hornet, and the OK Cupid-esque Xunta.